Who is Lu.pa

A young designer, born in the stunning, breath-taking landscape of the Dolomites: “That’s where I draw.” An innate passion for colours set at first aside to attend the Degree Course in International Law at the University of Trento. Yet the artistic vein came back with more passion than ever before, during the course of ‘Technical Style and Eyewear Design’ at Certottica, and then, again, in the venture of Industrial Design at IUAV in Venice.
You cannot understand Lu.pa without thinking of forests, meadows, and flowers, without considering the landscape in which she has grown – all this condensed in a steady process of innovative creation. It all began in Miami: a contact in 2012 with the brand ‘Frida Kahlo’ provided her with some real opportunity to start over a new project of her own – an ambitious aim, driven yet by the willingness to create cosmopolitan, courageous eyewear for women. Lucia Pasin starts from a form and proceeds with artisan shaping; then, she develops the design. “Designing eyewear implies the building up of a very strong imagery, throughout the whole creative process; it is the creation of a non-used world: my eyewear are not just pairs of glasses.
They are unique pieces of artisan design, and as such they must share aesthetic consistency in every single detail.” Care, dedication, attention: the key-points are set. The inspiration comes from contemporary muses and the Greek world. “It could take me up to thirty hours of drawing for a hand-table to become texture: acrylic, wax, pure pigment and Indian ink. Colour always comes first.” The encounter with some small, specialised companies in Belluno that decided to invest on this new line brought the experiment to real life: the brand Lu.pa was thus born. The first collection, Antheia, came after two years of work, in February 2015, and consisted of six sculpture-sunglasses. In 2016, the first unisex eyeglasses collection, Eos, came along with Lu.pa’s first model for men.
Two years after the birth of the brand, thanks to improved experience and new creative vein, the designer undertook the creation of a capsule collection for women. The initial, lonely journey has now given way to broad approval by the specialised public and by men and women who share the key-concept of the designer’s project – that is, to create a niche product, a fashion accessory able to enhance the style and personality of the wearer. “My reference idea – says the designer – is a woman who knows what she wants, and experiences the pleasure of an ornament.”
Lupa 2017-7403 copia